SAO PAULO, Aug. 27 (Xinhua) -- Brazil is negotiating with the United States to roll back a 50 percent tariff on Brazilian goods while also working to diversify its export markets, Brazilian Foreign Trade Secretary Tatiana Prazeres said Tuesday.

Speaking at a seminar organized by the Federation of Industries of Sao Paulo and the Council of the Americas, Prazeres said the government is focused on both talks with Washington and supporting companies affected by the new tariff.

She noted that the Brazilian Trade and Investment Promotion Agency has launched a strategy to identify new markets, with Mexico, Canada and India considered top priorities. Progress is also being made in trade talks between the Southern Common Market (Mercosur) and partners such as Canada, the European Free Trade Association and the European Union.

The U.S. 50 percent tariff, which took effect in August, targets a wide range of Brazilian products, including beef, fruit and coffee. It was imposed by U.S. President Donald Trump in protest of Brazil's prosecution of its former President Jair Bolsonaro, who remains under house arrest due to his alleged role in a coup attempt.

Prazeres said Brazil remains committed to "negotiating for a win-win relationship" with Washington and stressed the private sector's role in promoting a constructive agenda.

The tariff prompted Brazil to file a complaint with the World Trade Organization. The United States has been Brazil's second-largest trading partner since 2009, behind China, accounting for about 12 percent of Brazilian exports. ■